YouTube has also developed a system called VideoID. “We want to be able to give users the most content possible.” “We believe in comprehensiveness, and we want to have deals with everybody,” said Jordan Hoffner, the director of content partnerships for YouTube. Along with its MGM relationship, YouTube has recently forged ties with the independent studio Lionsgate and with CBS, which this month started posting to YouTube full-length episodes of older shows like “Star Trek” and “Beverly Hills 90210.” Now YouTube is trying harder to make friends with Hollywood and emulate the appeal of Hulu, a joint venture of NBC and Fox. Revenue at YouTube has disappointed Google investors since the company bought the start-up in 2006. And advertisers have found that user-created videos of pet pratfalls and oddball skits are largely incompatible with commercials for cars and other products. Users love the site 81 million people visited in September alone, according to Nielsen.īut Hollywood executives have complained over the way clips of their movies and shows pop up on the site without their permission. YouTube had its debut in 2005 and quickly became famous for the democratic sharing of bite-size video clips.
The initial lineup may not be all that compelling, but for YouTube, which is owned by Google, the relationship with MGM is a crucial step in an essential reinvention.
0 kommentar(er)
